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Research papers

Discount shops and purchasing behaviour of Italian families

This paper is divided into four parts, covering some background information on the recent history of Discount retailers in Italy in the first part, some key aspects of the ConsumerScan system of measuring the purchasing behaviour in the second, the...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing
Authors: Carlo Pescetti, Paolo Duranti
June 15, 1995
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Citation

Pescetti and Duranti (1995a, June 15). Discount shops and purchasing behaviour of Italian families. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/discount-shops-and-purchasing-behaviour-of-italian-families